Aayu Publications

This volume of twenty-one papers by galaxy of scholars contributes on various aspects of promoting heritage tourism: issues and challenges as, heritage tourism and its impact on community; brand management in tourism industry in India; heritage and hospitality; criteria for selection of heritage destination: in view of safety and security of international tourists; major threats faced by Indian heritage monuments; role of food in promoting heritage tourism: a case study of Gwalior; cultural and heritage management: opportunities and challenges in reference to Gwalior fort; heritage home stays: a potential vehicle for catapulting Gwalior into a heritage tourism hot spot; heritage tourism: role of historical monuments in promoting Gwalior as a tourism destination; expectations of tourists from Gwalior as a tourism destination; Agra beyond Taj: prospects and challenges for cultural heritage of Agra; exploring ethnic heritage of Himachal Pradesh; potentials of heritage tourism in Himachal Pradesh: a case study of heritage tourist attractions in Shimla hill station; blissful Bihar: a landmark of ancient culture and heritage tourism; economic development by rural tourism in Rajasthan: problems and suggestions; let them be themselves before they actually extinct: a SWOT analysis on tribal heritage; patachitra of Odisha: a living heritage of Raghurajpur village; wildlife heritage and eco tourism: prospects and problems in Rajaji national park, Uttarakhand; sustainable tourism development and its strategy in Haridwar; dynamics of complex relationship with local communities at heritage sites; and promotion of heritage based tourism destinations: a case study.