Signification System In Indian Advertising

Nirmal Kanti Roy

ISBN: 9789385161360, 9385161369

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Title: Signification System In Indian Advertising

Author: Nirmal Kanti Roy

ISBN 13: 9789385161360

ISBN 10: 9385161369

Year: 2017

Language: English

Pages etc.: 97p., demi

Binding: Hardbound

Aayu Publications

In this book, Roy presents a critical study on the creative aspects and changing trends of print advertisement in India, like the use of visual elements such as logo, symbol, trademark and mascot to make an advertisement more creative and effective. Further it discusses about changing trends of Indian advertising and its various modes and methods and how it has change with the change of time and space. Moreover, this book also examines the ethics of advertising and focuses upon the advertising campaign of Amul and Air India because the mascots of the Amul Girl and Maharaja provide the most authentic documentation of the changes traced from the past till today. This book is chiefly devoted to highlight the creative feature that is the use of signification system in print advertisement in India. 

Born in Silchar, Assam, Dr. Nirmal Kanti Roy is an academician, artist and a photographer. He completed his graduation and post graduation in Fine Arts from the Department of Fine Arts, Assam University, Silchar. Dr Roy obtained his PhD degree in Visual Arts, from the Department of Visual Arts, Assam University, Silchar. To his credit he has participated in many national and international exhibitions. As a photographer Dr. Roy achieved national and international fame and won prestigious awards. He also contributed a number of research papers in Indian journals. Presently, he is working as an Associate Professor of Applied Art and is also the Head of the Department of Visual Arts, Assam University, Silchar.





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