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ChandraBhusan Pandey

ISBN: 9788193019061, 8193019067

The press is a picturesque graph of public mood, motives and moves, ethos and pathos, aspirations and inspirations and jubilations and inspirations as well as agonies. It projects the details of a...


Signification System In Indian Advertising

Nirmal Kanti Roy

ISBN: 9789385161360, 9385161369

In this book, Roy presents a critical study on the creative aspects and changing trends of print advertisement in India, like the use of visual elements such as logo, symbol, trademark and mascot ...

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